REI.com Launches New Web Site... finally!

REI.com has been one of the most stagnant online presences in the outdoor industry. I'm all for sticking with what works, but REI.com was stuck in ugly land for a long time. I've wondered for years why it hasn't been updated. Honestly, I can't remember when it was updated last, but it's been over 5 years, which is an eternity in the online world. Well, say old and crusty no more because REI.com has entered the modern eCommerce age with a clean and easy-to-use shopping site. I'm not sure if they can keep up with the rampant pace that Backcountry.com keeps to ensure their Web site is clean, fresh and optimized, but I like the changes I've seen and we can all hope that they only continue to improve things. Visit Now: See the new REI.com