KJUS Skiwear Partners with Downhill Ski Racing Champion Bode Miller

October 23, 2008

In September of 2007 it was announced that downhill ski racing champion Bode Miller would partner with the KJUS Skiwear company, founded by famous Norwegian ski racer Lasse Kjus. Below are some of the details, as reported by First Tracks Online ( "World ski racing champion Bode Miller has chosen KJUS Systems skiwear as his official uniform supplier for his new independent race team through at least the 2010 Olympic Winter games in Vancouver, Canada. The news was announced Wednesday by LK International, producer of the Swiss skiwear KJUS Systems. American Bode Miller, now an independent World Cup ski racer, has signed a multi-year agreement with KJUS Systems skiwear. (photo: KJUS Systems) Bode is an impressive personality, said Didi Serena, the CEO of KJUS. He is an absolute individualist and a guy who loves to win, which suits us perfectly. As an independent racer, now racing and training separately from the U.S. Ski Team, Miller for the first time had the opportunity to select his own skiwear partner. He will wear KJUS skiwear beyond the boundaries of the FIS infield and during training. Miller, who is poised to eclipse Phil Mahre record for most World Cup wins by a U.S. skier this season if his winning ways continue, created his independent race team consisting of his own team of staff and trainers to support his World Cup campaign. He created the team following his split from the U.S. Ski Team earlier this year. I'm pleased that now, at last, I can work with a partner who takes on problems and challenges and overcomes them. That gives more than 100 percent. Because what really matters is the functionality, said Miller. In support of the partnership, KJUS skiwear is planning a Bode Miller line for future seasons. Miller will provide his expertise and input in the design of his signature line as well as for the development of the entire KJUS collection. At the age of almost 30, Miller has recorded 25 World Cup victories in all five alpine skiing disciplines, an accomplishment shared by only a very few athletes. Highlights of Miller accomplishments include World Championship gold in four different disciplines, two Olympic silver medals, a World Cup overall championship, and three additional World Cup crystal globes in two different disciplines."

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